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Industrial Film Use in the Automotive Industry

industrial films are films made ​​by the company or sponsor for the specific purpose of showcasing a product or service. They are works of cinematic art and entertainment in and of itself. films are designed to meet the specific needs of information and pragmatic purpose of a sponsor for a limited time. Many of these films are also considered an orphan works, because they lack the copyright owner or active caregivers to guarantee their long-term preservation. Here we take a closer look at this niche media propaganda (which rarely receives attention in most writings about the movies) to better understand the "movies that work ".

Industrial film has its roots in European "documentary" films from the mid 1920's and early 1930's. In 1926, the first term was coined by John Grierson, the founder of the British documentary movement. He used the word while writing a review of Robert Flaherty's film Moana''''. The term is derived from "documentaire", a French word to describe travelogues. Grierson went to champion the idea that documentaries should be much more than travel films. He believes that those who have the potential for social and economic good, to help eliminate poverty, oppression and war. documentary film was officially born.

Documentary begin to develop and mature. We see this film in addition to the kind used in a much darker way, during the Second World War. a young filmmaker, Leni Riefenstahl was given a free hand inthe production of the Nazi propaganda films for the German war machine . One of the most notorious of these political documentaries, "Triumph of the Will" (German: Triumph des Willens), was her work. Often sighted as the archetype for this kind of film.

After the war, in 1948, "See UK Train" was produced by British Transport Commission by Edgar Anstey - a founding father of British documentary movement. Anstey is a group of filmmakers has become one of the largest industrial film units in Britain. Industrial being film industry to mature, realizing their full potential.

Like most modern technologies, to invent and found it useful for large organizations, the automotive industry saw a need and a good use for this type of visual media tools. Vehicles produced quickly discovered the benefits of churning out films. Sales people can see and better understand the technology of cars and know the intricacies of the latest manufacturing yields. Mechanics and tech staff need to learn to repair new models would now actually watch the process happen, rather than just reading the manual. Auto company employees, as well as the dealership staff could watch and hear industry leaders to present the latest trends, news and industry information.

Auto Movie Central is our mission to collect these "time capsule" information and documentation on our favorite cars. You can find long-lost material intended for sale promo's past show rooms, uncolored visual presentation of the "new" model of the product offerings and features of all manufacturers. You'll even find the occasional "technical" Bulletin of the "latest" engineering achievements and milestones in the auto industry!

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